Silver Oak

OVERVIEW

ART DIRECTION
CREATIVE DIRECTION
VISUAL DESIGN

We drove the visual art direction and led the creative strategy for Silver Oak's Napa Valley 2019 Release campaign, positioning it as one of their most exclusive offerings. 



Our goal was to elevate Napa Valley’s perception as a premium, celebratory wine—reserved for life’s special moments, rather than everyday enjoyment. The campaign strategically supported the price increase, celebrating the wine's elevated status. We successfully delivered high-end, stylized imagery that showcased the wine's exclusivity and luxury, featuring clean, striking bottle shots and sophisticated lifestyle visuals with talent, effectively communicating its premium quality to both consumers and wholesale markets.

TEAM

AGENCY: BASIC/DEPT
MY ROLE: DESIGNER

CREATIVE DIRECTOR: HANNAH PURMORT
SR. DESIGNER: SANDRA ZHVNER
PHOTOGRAPHER: LAUREN SEGAL