Sonoritas

Overview

Sonoritas is an authentic delicious margarita ready to drink cocktail inspired by Mexico's distinctly complex flavors and abundant nature. Crafted with natural ingredients and premium 100% Blue Agave Blanco tequila. The brand takes a young, minimal, and chic approach to the beverage industry., Sonoritas targets middle-upper class female consumers, aged 22-45, looking for a conscious, healthy, and fun alternative.

Solution

To effectively communicate the feminine and relevant personality of the brand, I created a logo based on a unique sans serif condensed typeface combined with a geometric Brown typeface that gives the brand a fun but balanced feel. The main brand color is a creamy soft pink that when accompanied with bold colors creates a well-balanced contrast throughout the design. The minimalistic and organic graphics add stylish but down-to-earth visuals. The brand expresses its unique and authentic roots with a minimal identity.