Sonoritas

Margarita cocktail inspired by Mexico's distinctly complex flavors and abundant nature.

Category

Packaging, illustration, multicultural, print, branding

Deliverables

Custom Logo, product packaging, social media

Credits

Bradford Prairie, Sean Bacon, Candice Lopez

Overview

Sonoritas is an authentic delicious margarita ready to drink cocktail inspired by Mexico's distinctly complex flavors and abundant nature. Crafted with natural ingredients and premium 100% Blue Agave Blanco tequila. The brand takes a young, minimal, and chic approach to the beverage industry., Sonoritas targets middle-upper class female consumers, aged 22-45, looking for a conscious, healthy, and fun alternative.

Solution

To effectively communicate the feminine and relevant personality of the brand, I created a logo based on a unique sans serif condensed typeface combined with a geometric Brown typeface that gives the brand a fun but balanced feel. The main brand color is a creamy soft pink that when accompanied with bold colors creates a well-balanced contrast throughout the design. The minimalistic and organic graphics add stylish but down-to-earth visuals. The brand expresses its unique and authentic roots with a minimal identity.

hello@mayrafavela.com