ILLY CAFFÈ – mayra favela

illy Caffè

PROJECT

PITCH WORK

As part of the pitch for illy, an iconic Italian coffee brand, we were entrusted with crafting a visual identity that would deeply resonate with U.S. audiences while maintaining the authenticity of illy's Italian heritage.   

The objective was to evoke a powerful sense of nostalgia and timelessness, using visuals that transported viewers to Italy and fostered a stronger emotional connection to the brand. My task was to design large-scale, high-impact visual displays for public spaces, capturing illy’s rich heritage and elegance, while delivering a unified message across all social media platforms and streaming ads. Each visual was carefully crafted to tell a compelling story, using imagery and messaging that reinforced illy’s nostalgic Italian roots, ensuring a seamless and immersive brand experience across all digital touchpoints.

TEAM

AGENCY: BASIC/DEPT
MY ROLE: DESIGNER

CREATIVE DIRECTOR: STEVE DENEKAS

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