KFC – mayra favela

KFC

PROJECT

ART DIRECTION
UX/UI DESIGN
COSTUMER EXPERIENCE
EXPERIENCE STRATEGY
DESIGN PRODUCTION
TONE OF VOICE
CAMPAIGN DEVELOPMENT COPYWRITING
EMAIL/CRM

As a key member of the creative team, I played an integral role in shaping KFC's national digital marketing initiatives, with a focus on driving customer engagement across multiple platforms.   

My contributions spanned strategic design for high-impact email marketing campaigns, website interface updates, and app design enhancements. These projects were pivotal to increasing brand visibility and boosting user interaction. By leveraging KFC’s strong visual identity and infusing the brand’s personality into every design element, we crafted cohesive, engaging digital experiences that resonated with a broad audience.

TEAM

AGENCY: BASIC/DEPT
MY ROLE: DESIGNER

DESIGN DIRECTOR: VORREL PRENDERGAST JR.
SENIOR COPYWRITER: RIELLY DUNN
DESIGNER: MICA VEGA

hello@mayrafavela.com