Fète

Overview

Fete is an elegant and stylish French champagne that celebrates the beauty, art, and aesthetics of its origins. Its flavor is unique in its maturity, complexity and charisma. It has a silky texture and fruity aromas, complemented by citrus notes.  The brand takes a chic approach to the beverage industry. Fete targets middle-upper-class wine enthusiasts, aged 30 to 50, looking to celebrate special occasions.

Solution

To successfully communicate the sophisticated and chic personality of the brand, I created a logo based on the exotic and very attractive Poem Script font with stunning ornaments that give the logo a delicate but well-built feel.  The main brand color is a fearless pink that screams festivities just by looking at its unique packaging. The brand expresses its powerful authenticity with a well balanced