AT&T

OVERVIEW 

EXPERIENCE STRATEGY 
CREATIVE DIRECTION
UI/UX DESIGN
PROTOTYPING
EMAIL

Our team was tasked with auditing and optimizing the entire user journey for new and upgrading AT&T customers across various buying scenarios. This comprehensive audit encompassed every customer touchpoint—communications, texts, emails, apps, and the full consumer flow from start to finish. I worked closely with the design team to revamp page layouts, information hierarchies, and visual designs with a dual focus: enhancing the overall user experience while driving conversions. We delivered design solutions that streamlined the buying process, making it smoother, and more personalized, and reducing friction at key interaction points, which significantly boosted customer satisfaction.

In addition to optimizing the current journey, I played a key role in brainstorming and creating design concepts for the ideal future state of AT&T's customer flow. This forward-thinking approach ensured our solutions not only met immediate goals but also aligned strategically with AT&T’s long-term vision, setting the stage for continued growth and innovation.

TEAM

THIS WAS AN EFFORT OF MORE THAN 2O PEOPLE AT BASIC/DEPT
INCLUDING INCREDIBLE FREELANCERS FOR THAT REASON I AM NOT LISTING NAMES HERE.