The Metamorphosis Trilogy

Overview

The Metamorphosis Trilogy is a self-help book collection with a minimal but artistic design approach, inspired by the work of Ron Ruiz. This set is packaged in an elegant and simple box, and it is the starting point for your self-growth and spiritual journey.  The design aims to provide a visually appealing experience similar to what the reader would feel after reading each book. The Metamorphosis Trilogy targets middle-upper-class, young adults aged 22-35, looking to unlock their potential.  

Overview

To successfully create the delicate but well-balanced personality of the brand, I mainly focused on the process by sketching each cover. I wanted each to have it's unique personality but at the same time maintain unity between each other. I chose a soft color palette to keep the attention on the lettering work. For the slipcase, I created a minimal design throughout the package that connects well with the spine of the books. My main focus was to create a pleasant and appealing personality for such a unique brand.