Rebrand of the iconic Museo Soumaya located in Mexico City
Rebranding, typography, page layout, website design
Custom logo, website design, brand guidelines
Bradford Prairie, Sean Bacon
The Museo Soumaya is a private art museum in Mexico City founded by Mexican business magnate Carlos Slim and named after his late wife. Its main venue is a futuristic, modern, jaw-dropping building in Plaza Carso. The unique and striking architecture and the art collections housed here make up this museum just extraordinary. The museum is committed to sharing its impressive art collection to the community. it aims to be inclusive places—both onsite and online—where diverse cultural, artistic, social, and political positions are welcome.
To successfully create a brand that is both bold and modern, I hand-lettered a custom logo inspired by the geometrical architecture of the museum's building. The brand uses a simple but dynamic color palette that represents its current and contemporary personality. The photography is minimal and simple to maintain the overall modern feel across the brand.
IMAGES & WORDS 2021© MAYRA FAVELA