Intentional

Rebrand of Natural Product Expo West in Anaheim, CA.

Category

Rebranding, typography, page layout, website design

Deliverables

Custom logo, website design, booklet, banner, branding system

Credits

Bradford Prairie, Sean Bacon,

Overview

Natural Products Expo West, the largest natural, organic and healthy products event in the United States, takes place every March at the Anaheim Convention Center in California. Its main purpose is to bring together innovative products that emphasize sustainability, lifestyle, nutrition and health, transparency, and convenience. The conference targets an audience of people in the natural and organic products industry.

Solution

Intentional branding was created to communicate the fun and diverse community that gathers every year to learn more about natural products and network with different types of businesses. This was achieved by designing an approachable and friendly logo with dimension and by bringing a bright and joyful color palette throughout the different applications. The brand intends to make everyone feel welcomed and included.

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