Axsium

Axsium

Minimalistic hotel inspired by Mexican musical instruments.

Category

Packaging, branding, website design

Deliverables

Custom Logo, packagin, stationery, website design

Credits

Bradford Prairie, Sean Bacon, Candice Lopez

Overview

Axsium is a boutique hotel in Mexico city inspired by Mexican music instruments used to play the iconic and worldwide music known as the Mariachi genre, that dates back at least to the 18th century. This hotel is the perfect balance between history, culture and modernism that provides a unique and rich experience. Axsium targets young adults ages 25- 45, who are interested in Mexican culture, music and history. 

Solution

In order to have a perfect and well-balanced brand, Axsium uses vibrant pink as its main color combined with a dark charcoal gray and a soft earthy green as its secondary colors. To successfully give a relevant and edgy feel to the brand, I created minimal line illustrations inspired by real musical instruments and combined it with a geometric bold font to maintain a well-balanced feel throughout the entire brand. 

Axsium2-copy
Axiumguitar1-1
AxiumKey3-copy

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